Executive Summary
Butterflies by Dan Pearce doesn't need a noisy 50-channel campaign. It needs a clean launch built around the one asset no one else can copy: Dan and the art he makes.
Most NFT launches sell a picture. We're selling the artist behind it. Every collaboration and every community post points back to Dan creating the work, so by mint day, holders aren't buying 1 of 1,555, they're buying into someone they've watched build.
The plan keeps it simple: a strong art collection, a curated collector and community distribution, and a founder layer that turns Dan's own X account into the top of the funnel.
Execution Plan
A simple build across 4–6 weeks: warm the audience, deepen trust, then convert. The Founder Funnel runs the entire window; collaborations and collector allocation stack on top as the mint approaches.
User Acquisition Strategy
Three layers that feed one funnel: the art people fall for, the collectors and communities we put it in front of, and the founder story that pulls everyone in. Each builds on the one before it.
Art Collection: The Butterflies by Dan Pearce
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The Butterflies by Dan Pearce
1,555 digital butterflies · 5 stages of transformation · one migration from canvas to chain.
Built from the same DNA as his physical works, the layered textures, the colour explosions, the street energy, this is Dan's butterfly universe, now on-chain. 1,555 pieces.
Each one unique. Each one carrying that same tension between chaos and beauty that runs through everything Dan makes.
The number isn't arbitrary. 1,555 marks one origin and five layers of transformation. The 1 represents the starting point, the first spark, the original work. The repeating 5s represent movement, mutation, and evolution, a collection constantly shifting between states: life and death, chaos and beauty, physical and digital.
The butterfly isn't decorative here. It's the whole idea: change, movement, the moment something becomes something else. That's what this collection is about, and it's what Dan has been exploring in paint, resin, and canvas for years. This is just the next surface.
1,555 butterflies → One migration → No going back.
Rarity Structure
Collectors Group + Collabs
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Supply is split between trust and reach. A portion of the 1,555 goes to a selected, invite-only group of collectors who give the launch credibility and a strong floor, and the rest is allocated to aligned communities through collaborations, so the collection lands in front of the right audiences, not random hype.
Invite-Only Collectors
A curated group of respected collectors and art-NFT buyers receive early, reserved allocation, anchoring demand and signalling quality before public mint.
Community Allocation & Collabs
The remaining supply goes to aligned NFT and art communities via high-fit collaborations per week.
Butterflies by Dan Pearce Collection
Founder Funnel Dan Pearce Account
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The differentiator. Dan posts from his personal account as he makes the work.
This layer turns Dan's own X presence into the most authentic top-of-funnel we have, the art in progress, the story behind it, and the inspiration that drives Butterflies by Dan Pearce, all in his own voice.
Process Posts
Dan sharing the art being made: sketches, work-in-progress, studio shots, and the craft behind each butterfly.
The Storyteller
The narrative and meaning behind The butterflies, told directly by Dan, the thread that ties the whole collection together.
Inspiration Drops
What shapes the work: references, influences, and the "why" behind the art that makes people care.
Previous Works
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.